Cookie Policy

GIFT CARD EXCHANGE

Cookie Policy

 

Updated: 25 July 2025

This Cookie Policy explains how GCX Group Pty Ltd (ABN 45 644 988 938), trading as Gift Card Exchange, uses cookies and similar technologies when you visit or interact with our website: www.giftcardexchange.com.au

1. What Are Cookies?

Cookies are small data files stored on your device (computer, tablet, or mobile) when you visit a website. They help websites remember information about your visit, like your preferences and session data.

2. Why We Use Cookies

We use cookies to:

  • Ensure the website functions properly
  • Improve performance and speed
  • Monitor site usage for analytics
  • Enable personalised marketing
  • Prevent fraud and ensure compliance (e.g., AML/KYC)

3. Types of Cookies We Use

Essential Cookies
These are required for core website functionality (e.g. logging in, saving preferences). These cannot be turned off in our system.

Analytics Cookies
These help us understand how users interact with our site and improve user experience.

  • Google Analytics (aggregated, pseudonymised data)
  • Hotjar (session heatmaps & scroll tracking)

Marketing Cookies
Used to deliver relevant marketing and retargeting ads via email and web.

  • Klaviyo (email automation, newsletter tracking)
  • SendGrid (transactional email reporting)

Security & Fraud Prevention Cookies
These cookies help us detect suspicious activity and ensure compliance with identity verification laws.

  • Sift Science (fraud pattern detection)
  • iDenfy (KYC checks via anonymised device data)

Competition Tools
In some campaigns, we use randomdraws.com to run fair prize draws. Any cookies used during these events are anonymised and short-lived.

4. Managing Your Consent

Upon visiting our website, you are prompted to accept or reject non-essential cookies. You can change your cookie preferences at any time using the consent banner, or via your browser settings.

If you reject analytics or marketing cookies, you may still use the site but some features (like marketing content or feedback surveys) may be limited.

5. How to Control or Delete Cookies

Most web browsers allow you to control cookies via your browser settings. Below are links to manage cookies on major browsers:

6. Do We Share Cookie Data?

We do not sell or rent any cookie data. Some cookie data may be processed by our third-party service providers as listed above, solely for service delivery, compliance, or fraud protection. All services are subject to GDPR and/or Australian privacy law.

7. Changes to This Cookie Policy

We may update this policy from time to time. Updates will be published on this page. Please check back periodically to stay informed.

8. Contact Us

If you have any questions about this Cookie Policy or how your data is handled: